The modern day business has come a long way in leveraging technology to enable global-scale collaboration, real-time communication, data-driven decision making, and so much more. Business software has been one of the biggest benefactors of all of the recent innovation waves, including cloud computing, big data, and mobile.
Yet despite this there remains an incredible amount of opportunity to disrupt business productivity through the continued challenges in our workday that hold us back from achieving our collective full potential. To help illustrate this, let me showcase ten pain points I face every day that remain opportunities for innovation.
I’m often asked by fellow or aspiring product managers how best to master the craft. They are inevitably looking for classes or books they might read to pick up the basics of product management and product design. While I do point them to some of the best blog posts on the subject, I focus them on learning the craft the same way I do: by carefully studying the products I love.
Most entrepreneurs assume that the marketing and audience building phase of their startup begins post product launch. Yet I’ve seen some startups successfully build their audience well before they reach this point.
They’ve been able to do this by investing heavily in building out a blog with independent value separate from their product yet designed to attract the target audience that their product will eventually serve.
YouTube sets the gold standard on creating an experience built from the ground up to strongly encourage content discovery. I’ve been using YouTube for years and I’ve seen it continue to evolve the variety of approaches used throughout it’s site and mobile app and constantly refine them to drive yet more video views.
Given so many of the experiences we create across the web are similarly trying to encourage content discovery (whether it’s videos, music, photos, news, people, restaurants, experts, and so much more), I thought it would be valuable to catalog some of the best practices YouTube leverages for the benefit of other product designers looking to refine their own experiences.
I recently gave this presentation on product management at LinkedIn that I thought was worth sharing more broadly.