Video: How Today's Product Builders Find Product/Market Fit
I recently had the opportunity to sit down with Fareed Mosavat, Chief Development Officer at Reforge, for a discussion on how today's product builders find product/market fit.
Watch on: YouTube
We started by pointing out the shortcomings of the Lean Startup methodology, which remains the most popular approach to finding product/market fit today. We then discussed some of the more modern approaches that seasoned product builders have been leveraging to guide their path to product market fit, including:
Running successful customer discovery interviews that avoid the typical trap of confirmation bias
Deeply exploring the idea maze up-front to avoid unsuccessful paths
Leveraging a portfolio of validation techniques beyond simply building MVPs
Rigorously measuring product/market fit via retention & growth
Growing users via a two-prong approach of generating early traction and then developing a sustainable growth loop
If any of these topics interest you, I'd encourage you to check out the recording of the talk.
And if you'd like to go even more in-depth on each of these topics, check out my course, Product Innovation Strategy.
Whenever you’re ready, here are 3 ways I can help:
AI Productivity: Learn how leading product managers use AI to become faster, smarter, and gain super powers beyond their traditional role.
Mastering Product Management: Accelerate your product career by learning rigorous frameworks for each PM deliverable, from crafting a strategy to prioritizing a roadmap.
Product Innovation Strategy: Building a new product? Learn how to leverage the Deliberate Startup methodology, a modern approach to finding product/market fit.