Sachin Rekhi

Video: How Today's Product Builders Find Product/Market Fit

I recently had the opportunity to sit down with Fareed Mosavat, Chief Development Officer at Reforge, for a discussion on how today's product builders find product/market fit.

We started by pointing out the shortcomings of the Lean Startup methodology, which remains the most popular approach to finding product/market fit today. We then discussed some of the more modern approaches that seasoned product builders have been leveraging to guide their path to product market fit, including:

• Running successful customer discovery interviews that avoid the typical trap of confirmation bias
  
• Deeply exploring the idea maze up-front to avoid unsuccessful paths
  
• Leveraging a portfolio of validation techniques beyond simply building MVPs
  
• Rigorously measuring product/market fit via retention & growth
  
• Growing users via a two-prong approach of generating early traction and then developing a sustainable growth loop

If any of these topics interest you, I'd encourage you to check out the recording of the talk.

And if you'd like to go even more in-depth on each of these topics, check out my new course, Finding Product/Market Fit.