The Inputs to a Great Product Roadmap

whats_next

I’m often asked how I think about coming up with the product roadmap for an upcoming release. To help answer this, I thought I’d share how my team recently went about thinking through the roadmap for an upcoming product we’re working on.

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3 Reasons Better Products Don't Always Win

inertia

One lesson entrepreneurs often learn the hard way is that even if they build a product that is better than the established players in the space, it doesn’t always result in them winning the market. I wanted to highlight the three most common reasons I see this occur and ways to mitigate these challenges.

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The Boundless Opportunities in Business Productivity Apps

business_productivity

The modern day business has come a long way in leveraging technology to enable global-scale collaboration, real-time communication, data-driven decision making, and so much more. Business software has been one of the biggest benefactors of all of the recent innovation waves, including cloud computing, big data, and mobile.

Yet despite this there remains an incredible amount of opportunity to disrupt business productivity through the continued challenges in our workday that hold us back from achieving our collective full potential. To help illustrate this, let me showcase ten pain points I face every day that remain opportunities for innovation.

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How I Learn: By Carefully Studying the Products I Love

how_to_guide

I’m often asked by fellow or aspiring product managers how best to master the craft. They are inevitably looking for classes or books they might read to pick up the basics of product management and product design. While I do point them to some of the best blog posts on the subject, I focus them on learning the craft the same way I do: by carefully studying the products I love.

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How To Build Your Audience Well Before Launching Your Product

blogs

Most entrepreneurs assume that the marketing and audience building phase of their startup begins post product launch. Yet I’ve seen some startups successfully build their audience well before they reach this point.

They’ve been able to do this by investing heavily in building out a blog with independent value separate from their product yet designed to attract the target audience that their product will eventually serve.

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