The Hunt for Product/Market Fit


The hunt for finding product/market fit in an early-stage startup is an elusive one, often fraught with chaos, and certainly never easy. I've led the hunt for product/market fit in 3 startups that I co-founded and also had the opportunity to do so for 3 new products launched at established tech giants LinkedIn and Microsoft. Most recently, in advising 5 early-stage startups, I have been helping other founders through their respective hunts.

I put together this presentation to share a framework I've leveraged in my own startups as well as now in those that I'm advising to bring some much-needed discipline to the hunt for product/market fit. While there is certainly no silver-bullet, I do find that leveraging an iterative cycle of defining, validating, and iterating on each of your most critical product/market fit hypotheses is a sure-fire way to bring some predictability to the process and provide guidance on whether your team is getting closer or farther from the ultimate goal. I hope some of the best practices I detail in the deck can be helpful for your team as well.
Whenever you're ready, here are 3 ways I can help:
  1. AI Productivity: Learn how leading product managers use AI to become faster, smarter, and gain super powers beyond their traditional role.
  2. Mastering Product Management: Accelerate your product career by learning rigorous frameworks for each PM deliverable, from crafting a strategy to prioritizing a roadmap.
  3. Product Innovation Strategy: Building a new product? Learn how to leverage the Deliberate Startup methodology, a modern approach to finding product/market fit.
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